Business Blogging has become a powerful tool in promoting a business and connecting with other industry experts and influencers. It gives the whole company a distinctive voice, used to tell a brand’s story. Therefore, a good blog is a powerful and cost-effective marketing weapon, one that drives sales and spreads brand awareness. It is no wonder, then, that more and more entrepreneurs turn to blogging as a means of climbing the career ladder and getting their small businesses off the ground.
Loud and clear
Bursts of inspiration and spur-of-the-moment wisdom are fine, but business blogging should be a planned, consistent activity. So, try and put yourself in the mindset of an ideal reader. It is clear that posts that offer valuable insight and solve people’s problems are in the spotlight. They must feature a clear point of view that separates you from the legions of similar blog posts. That is why identifying the audience is the most important legwork to do. Get to know who your potential readers are, and what kind of information they crave for.
A post can be well-written, but if it does not meet the needs of the community, it will go unnoticed. Thus, strive to bring something new to the table, and muse on how to take advantage of your skills and experience. Brainstorm some long tail keywords that are related to your business and field of expertise. Of course, to build a name for yourself, you first need to rely on other people’s wisdom. Outside information is crucial in increasing your credibility. Apart from expert quotes and opinions, you can also use customer testimonials and industry research.
Brainstorm some long tail keywords related to your Perfect Business Blog Post
Simply the best
Furthermore, over-complicating things is not the way to pull off a good blog post. Although content in the blogosphere varies in terms of structure, it seems that simplicity enables readers to digest information better. People’s attention spans are shortened today, so the reader should get the impression that the post is easy-to-read at first glance. Learn how to properly use heading, subheadings, lists and other elements that stand out. An opening must be inviting and captivating, and used as a hook to get people interested.
Also, bear in mind that people process visual information much faster than the textual content. Moreover, appealing visuals grab attention in a way that words simply cannot. Therefore, posts with pictures attract more visitors and ensure increased internet traffic. Still, it should be an image that relates to the blog post with a caption under it, not just some cheap, irrelevant filler photo. If you are not into photography yourself, check out websites like EyeEm for some creative business images.
Spread the word
Blog posts are one of the most valuable business tools in an age of information. They fuel the SEO and content marketing efforts, while enabling businessmen to connect, share information and create a positive image. However, to establish a solid reputation in a niche, you need to add real value with your posts. Offer a different angle, and do not hesitate to voice your opinion. Back up your argumentation with relevant data and research, and remember that wishy-washy content is easily lost in the abundant blogosphere.
Oliver Hyde is an experienced business consultant from the UK. He loves to share his knowledge and insights. You can find him on Twitter.